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China opportunities - master classes will open the doors for Somerset businesses

By jspiteri  |  Posted: February 11, 2014

Antoaneta Becker

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A series of hands-on master classes is being launched this month to provide practical information and guidance for the county’s businesses and to help to open doors for those interested in expanding into China.

Launching on 25th February, the master classes have been jointly organised by the Somerset Chamber of Commerce, UKTI and the China-Britain Business Council (CBBC). The first of the one-day interactive sessions will take place in Taunton, followed by events in Bridgwater and Yeovil during April and May.

The master classes will look in detail at the ‘China opportunity’, including insights from local companies already trading with China. They will also cover the practicalities of entering the Chinese market and the operational side of doing business in the second largest economy in the world.

This is the latest in a series of collaborations between the Somerset Chamber, UKTI and the China-Britain Business Council, and follows the very successful trade mission to China in November 2013.

CBBC Regional Manager for the South West, Antoaneta Becker, explains, “The China master classes are a step beyond understanding the market opportunities that exist in China. It is a platform of shared best practices and expertise that allows companies to learn how to realise those opportunities.”

The Somerset Chamber and UKTI have also jointly established the Somerset International Trade Forum. The forum meets on a quarterly basis to explore global opportunities with existing and potential exporters of both products and services, with the aim of increasing exports from the county and in so doing increasing employment opportunities.

For further details or to book a place on the China master classes, please call 01823 444294 or visit www.somerset-chamber.co.uk/events

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