Baking supergiant Greggs has experienced a rise in sales after it reacted to a change in consumer behaviour by introducing a new coffee blend and range of low-fat sandwiches.
In the 26 weeks to June 28th, like-for-like sales rose 3.2% compared to a 2.9% decline in the same period last year.
The company experience a troublesome 2013 as increasingly health conscious consumers began defecting to high street coffee shop chains.
Since taking over as CEO last year, Roger Whiteside has implemented a series of strategic moves including additional seating in store, improving the coffee and introducing a range of 15 new low calorie sandwiches which are already accounting for £1 million sales a week.
Those speculating that this is the undignified end of the sausage roll need not worry however, as the pastry favourite still brings in £100 million of sales each year.
Greggs has more stores that McDonald’s in the UK with 1671 nationwide, including outlets in Warminster and Yeovil.