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Into Somerset reports significant interest in the county despite the floods

By jspiteri  |  Posted: March 06, 2014


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Somerset’s inward investment organisation, Into Somerset, is reporting a significant increase in enquiry numbers, in spite of the publicity around the recent flooding in the county. With 13 new enquiries registered last month, this year’s figures for February are the highest they have been in five years, up more than four times on last year and double the year before that.

Meanwhile, the total number of enquiries for the year to 1st March 2014 was up 32 per cent year-on-year, demonstrating that businesses are increasingly focusing on and investing in the future following an upturn in the UK economy.

The release of the latest figures coincides with the anniversary of the launch of two Into Somerset branded lorries in March 2013. Part of the Framptons Transport Services fleet, the trailers feature curtain livery based on Into Somerset’s distinctive ‘So Well Connected’ campaign, which highlights many of the successful brands already based in Somerset.

Rupert Cox, CEO of Into Somerset, says, “We’re delighted that interest in Somerset as a business destination is really picking up again. It was a pleasant surprise to see the number of new enquiries received in February, particularly given the coverage of the flooding in and around the Somerset Levels and the false impression held by many outside the county that the whole of Somerset is under water! It just goes to show the strength of the Somerset proposition, which offers great business and lifestyle benefits at a cost-effective price.

“As businesses begin to think longer-term again following the economic downturn, it’s encouraging to see that Somerset is front of mind and we’re sure the eye-catching Into Somerset branded trailers have played a part in this. While Framptons has been going about its distribution work, the message that Somerset is a great place to do business has been on show up and down the UK’s motorways – we’ve been contacted by people who’ve seen them across the country including in Newcastle, Cumbria and stuck in traffic on the M25! Between them, the trailers have covered over 160,000 miles in the past year and with around 30 million cars and half a million commercial vehicles registered in the UK, hundreds of thousands of people will have had the opportunity to see them.”

Into Somerset offers a bespoke service providing unbiased advice and support for entrepreneurs and companies of all sizes that are considering moving all or part of their business to Somerset. Its helpful, independent and friendly team have the expertise, knowledge and contacts to take the hassle out of relocating or extending a business into Somerset. To find out more, visit www.intosomerset.co.uk

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