A former Woolworths store in Dorset which reopened as Wellworths is changing its name again to allow the business to expand.
The Dorchester store was forced to rebrand itself by Shop Direct, which bought the Woolworths brand out of administration.
Wellworths failed to agree terms that would have let it open new shops bearing the same name.
The store will trade under the name Wellchester from Friday.
Shop Direct said protecting its brand was of “paramount importance”.