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Wyke Farms secures export deal with Europe's largest retailer Carrefour

By fdart  |  Posted: March 25, 2014

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Wyke Farms, the UK’s largest independent cheese producer and milk processor, today announced that Carrefour, one of the world’s largest hypermarket chains and the largest retailer in Europe, will now stock Wyke Farms cheddar in stores across Europe, Middle East and Asia.

In France Carrefour will stock four products in 1,200 stores.

France is Wyke’s longest-established export market with the French market enjoying Wyke Farms cheddar since 1997. The four products are new on-shelf listings at 1,200 Carrefour Hypermarkets and Supermarkets across France.

Alongside Carrefour, Wyke Farms’ cheddar is also stocked in Auchan, Cora, Intermarché, Leclerc, Monoprix and System U cementing Wyke’s position as the brand leader in France.

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“Carrefour is our biggest export listing to date and we are enormously proud of our export business,” said Rich Clothier, third generation family member and Managing Director at Wyke Farms. “It is very encouraging to see Wyke farms become an international brand.”

This past year has been challenging for cheddar brands. Simon Moore, International Director at The Confederation of British Industry (CBI) who is responsible for representing UK businesses internationally, comments “With the recent strains on the economy in the UK, it is a real triumph to see a home-grown manufacturer, such as Wyke Farms, continue to flourish overseas. It’s true that more and more consumers across the world are looking for quality British products and Wyke Farms’ prizewinning cheddar fits the bill perfectly.”

Wyke Farms has been producing its award-winning cheddar for over a century and has grown to become the largest family-owned cheese maker in Britain selling over 14,000 tonnes annually. The company have achieved substantial growth year on year by staying true to the traditional values behind the brand and have become the fastest growing cheddar brand at a rate of 10% every year for the past five years.

The Ivy’s Vintage Reserve 200g and ‘Rich and Creamy’ Mature Farmhouse Cheddar 200g are available nationwide in Carrefour from 1st April. The sliced and grated formats are available nationwide in Carrefour from 1st May.

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